“Brand loyalty translates into a premium that they’re able to extract from customers who are unwilling to switch out of the Apple ecosystem (Morgan & Houston, 2020). After reviewing industry trends, the current smart eyewear companies in the market, and the demand for technological advances, Apple is undoubtedly the most advanced in terms of technology which will not only set them apart from any existing brand in the market but also give them an advantage.Īpple’s pricing strategy includes something called “Apple Tax”, which is essentially loyal consumers paying more simply because the product is made by Apple (Morgan, Houston, 2020). Transparency Market Research also goes on to say “the market for smart eyewear has been segregated into various types which includes consumer electronics, healthcare, enterprise, and industrial among others” (Transparency Market Research).Īs of 2017, the highest major market share in the smart eyewear market is held by Android, however, it is expected that the smart eyewear market will observe steady growth worldwide during the projection period of 2018-2026 (Transparency Market Research). Transparency Market Research predicts rising investments in AR (augmented reality) and VR (virtual reality) will increase the demand for the smart eyeglasses market (Transparency Market Research). Interestingly, one industry expected to require smart glasses in the future is the automotive industry (Transparency Market Research). However, it is expected that with the demand for advances in technology, there will be opportunities for smart eyeglasses and similar products in the coming years. This high-tech, high-quality product was created with the consumer in mind, as all Apple products are.Ĭurrently, there are few notable brands in the smart eyewear market (Amazon and soon to be Facebook in partnership with Luxottica, the maker of Ray-Ban) (Rodriguez, 2020). They are completely customizable from app selection to prescription – or any other non-prescription lens that may be desired (clear glass lenses, sunglasses, or blue blockers). iGlasses are a new smart eyewear concept unlike any other smart eyewear currently on the market. In creating their latest product which is a pair of smart eyeglasses, appropriately named iGlasses, their objective has been the same. The display would be visible to the wearer only from inside and completely invisible from the outside.Apple’s objective with all of their products is to create a quality product quickly and cost-effectively for consumers and shareholders (Apple). With the period of time it is predicted that all the processing will take place independently within the glasses. It is expected that in the newer version of Apple iPhoneXII will have a shorter range of Wifi connectivity with these ‘iGlass’ The majority of data processing will be going through as part of iPhone. You might still use your airPods with this ‘iGlass’. Recording or playing audio/video, it is expected that Apple Glasses will not have any built-in speakers or headphones. But a portable light weight wireless charger will be appreciated and easy to carry around. But we do not know the charging time and battery life at the moment. In fact it very interesting to record something at Eye level.Ĭharging the better of the Apple’s ‘iGlass’ will be through a wireless charger. Some people on the other hand says that with the time it will be acceptable in the community and we will have the latest camera and photographic features on ‘iGlass’ at Eye Level. It is only because of people can take it negative, when you are talking to them they might think that you are recording them and might take is offensive. The bad news can be that Apple’s ‘iGlass’ might not have a camera or photographic features. Apple has the latest Triple Camera:12 MP, f/1.8, 26mm (wide), 1/2.55″, PDAF, OIS + 12 MP, f/2.4, 52mm (telephoto), 1/3.4″, PDAF, OIS, 2x optical zoom + 12 MP, (ultra wide), autofocus, Quad-LED (dual tone) flash with phase detection, OIS, 2x optical zoom, Geo-tagging, simultaneous 4K video and 8MP image recording, touch focus, face/smile detection, HDR (photo/panorama) On their products but
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